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Company Profile
Right at Home is a national home care franchise company
providing in home care for the growing senior population. We provide
a proven, tested home health care
business opportunity for people who want to become a part of one of the fastest
growing franchises in the nation.
Our senior home care franchises meet
the fast growing demand for safe, well-managed in home care
and assistance for seniors and others who want to remain in their home. These are people
who don't need a nursing home, but need assistance with the everyday
activities of living to remain where they want, where they choose.
Mission & Principles
Mission
The mission of Right at Home is to improve the quality of life for those we serve.
This commitment extends to our clients, family and loved ones involved in care, healthcare professionals coordinating the services, our associates and our home care franchisees.
Principles
- We first and foremost exist to serve our clients. Whenever doubt exists in a situation, we consider this our guiding priority.
- How Associates treat each other dramatically affects how we treat our clients. Every Associate deserves and gets respect, consideration and support.
- We strive for creativity and innovation. New ideas and better ways of doing things are encouraged and rewarded.
- With respect for all religious differences, a spiritual foundation will guide the decisions and actions of the company.
- Profitability is important and comes from proper execution within the framework and spirit of our mission and values.

Our Founder’s Story
Allen Hager, President and CEO
Allen Hager founded Right at Home in 1995. Allen, a former hospital administrator, had personally seen the anguish that families face every day in finding safe, appropriate, quality home care services for their parents or other loved ones.
"At that time, I began to see the enormous boom in Medicare-paid home health as it was developing. But, it was there just long enough to pay for some basic rehab, bandage changes and other medical needs. After Medicare-paid home health left, you had all these folks who were unable to deal with their needs of everyday living: getting up and getting dressed, fixing a nutritious meal, remembering to take their medications. I could see a care gap that needed to be filled. Long term, adult home care appeared to be the solution.
In order to develop a true understanding of how best to deliver senior home care services, Allen did traditional in-depth business research, but also rolled up his sleeves and took a $7.00 per hour job working as a certified nursing assistant caregiver in order to, in his words, "understand this business, its customers and caregivers at every level." After this invaluable experience, he opened the doors to the flagship office of Right at Home in Omaha, NE in 1995.
Back to About Right at Home
Allen spent the next five years living and breathing the daily management of the agency. From hiring caregivers to making cold calls, to managing receivables, he grew his fledging agency into one of the largest senior home care agencies in the area. Once he truly understood the challenges of being a home care agency owner, he sold his first Right at Home franchise in 2000. Since that day, Allen has never forgotten the important lessons that his humble road to success taught him:
The core of this business is gaining a passion for understanding and satisfying clients’ needs.
Empathy and sympathy with the direct caregivers is vital to the client’s satisfaction.
Your home care business will thrive when you appreciate the priorities of the professional referral sources who send the business to you.
The home care franchise system will grow if you award franchises to business people with the right motivations, and then treat them as long-term, individual business partners rather than just another number.

Management
Right at Home has an entire team to provide homecare
franchisees
with the service and support they need. The following is our core team:
| Allen Hager, President |
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Allen founded and leads Right at Home. Allen's background in health administration and business development experience started in 1986 with large, regional medical providers. This experience led him to develop the Right at Home concept in 1995. Drawing on his significant business development experience, and personal family experiences, Allen could see the exploding demand for senior care services. Read
more about Allen and his passion for the homecare industry in
this interview. |
| Brian Petranick, Chief Operating Officer |
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Brian coordinates the daily operations of the Right at Home franchise system. Brian has been with Right at Home since the first day franchise operations were established. Accordingly, Brian has been involved with all aspects of the franchise system development and has personally been involved with the training of every owner in our system. His career in healthcare business development spans over 20 years. Prior to joining Right at Home, Brian worked with other national homecare and medical staffing companies in regional management roles, including Kelly Healthcare and StarMed Health. |
| Eric Little, Senior Vice President, Franchise Development |
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Mr. Little joined Right at Home in September 2008. In his new role, Little is responsible for setting the direction of the company’s growth and closing franchise agreements with new and existing Right at Home franchisees. Little, who has more than 11 years of experience in a wide variety of industries, will also head Right at Home’s franchise broker partnerships. Prior to Right at Home, Mr. Little held similar executive franchise development positions with BounceU, 1-800-Water Damage and AlphaGraphics. |
| Blake Martin, Vice President of Programs & Services |
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Blake is in charge of developing system-wide tools, programs, services, and alliances for Right at Home. He has served as Vice President of Programs & Services for Right at Home since 2004. Blake's 13 years of experience in the home care industry started with branch management for the Visiting Nurse Association. From 1996 to 2004, he served as the Director of Operations and Director of Franchise Development for ComForcare Senior Services- a national home care franchise company. |
| David Creal, Vice President of Franchise Support |
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Dave oversees franchisee support for Right at Home franchisees. He has served as Vice President of Franchise Support since April of 2007. Dave's 26 year career in the health care industry began in 1981 with a three year tenure as a Hospital and Nursing Home Administrator at Philip Health Services. Prior to joining Right at Home, Dave worked as Operations Coordinator for Vetter Health Services for 20 years, supporting multiple units of their senior care facilities. |
| Kristi West, Vice President of Franchise Support |
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Ms. West has overseen franchisee support for Right at Home franchisees since December of 2007. Her career in healthcare started in 1986 when she served as a Physical Therapist, Rehabilitation Coordinator and Director of Medicare facilities for RehabVisions in Omaha, Nebraska. Most recently she has served as a Region Rehab Manager for Sava Senior Care, and as a Licensed Nursing Home Administrator, Corporate Compliance Officer and Interim Executive Director for Life Care Services. |
| Angel Carl, Vice President of Marketing |
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Ms. Carl has served as the Company’s Vice President of Marketing since November 2007. In addition to owning her own marketing consulting firm, Angel served as Vice President of Marketing for the Subscription Group of infoUSA and as Director of Business Development for Meridian, Inc. She started her career in advertising and marketing with Bozell & Jacobs in 1990, where, over the course of 14 years, she served as Account Coordinator, Account Executive, Account Supervisor and Account Director. |
What We Do at Right at Home
At Right at Home our business is to help make a difference in others’ lives.
We do this by:
- Providing Trained, Bonded, Insured Caregivers: We help by arranging
for trained, bonded and insured caregivers in the home for as little
as a few hours or as much as 24 hours a day. Right at Home caregivers
help with the everyday tasks that provide individuals with a safe and
secure way to remain independent in their own homes.
- In Home Care
for Severe or Chronic Medical Conditions: Right at
Home clients include those with diminished eyesight or hearing, arthritis,
Chronic Obstructive Pulmonary Disease, those recovering from severe
medical problems such as cancer or heart disease, or those who are
dealing with memory loss or Alzheimer's disease. Many clients have a number of conditions which make the
everyday activities of life difficult.
- Maintaining Quality of Life: With
some help, Right at Home clients are relieved of using their energy
for simple activities that for them are exhausting ones. They can
then begin to use that energy for whatever is, for them, the important
things in life: connecting with friends or family, taking a short
walk, or perhaps reading a good book.
Fill out our Getting To Know You
form to find out more about our franchise opportunities.
The Right at Home Franchise is a proven model that is primed
for incredible growth and as such, is the perfect business opportunity
for individuals ready to commit to providing high quality home care
for the growing senior population. As one of the fastest growing franchises
in the nation, Right at Home provides a home health care business opportunity
for growth while meeting the growing needs of our elderly population.
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